Privacy & Cookies



We respect the privacy of every individual who visits our website, communicates with us or buys or products online. The information you provide is held by us under the lawful basis of ‘our legitimate interests’ enabling us to process your order and provide you with an efficient shopping experience, together with any related services support:

  • Your contact details
  • Relevant professional qualifications (if appropriate)
  • Record of previous contact
  • Record of sales (electronic and paper)


Your details will never be shared, sold or rented to others. We may contact you from time to time for marketing purposes unless you ask us not to do so. You may ask us at any time to see the details we hold about you.

From May 2018 any information processed through this website is managed in accordance with General Data Protection Regulation which replaces the UK Data Protection Act 1998. Such information is processed through a secure internet connection using share socket layer technology.

Our ordering process is compliant with standard payment gateways advice. If you prefer not to be contacted by us for marketing purposes, or at any time wish to have your name and details removed from our database, please make a request via email or in writing to Annette Foley-Craigen as follows:

Letter: B-Line Beauty, Harrowby Hall, Hall Lane, Grantham NG31 9HA



We may store information about you using cookies (files which are sent by us to your computer or other access device) which we can access when you visit our site in future. We do this because we use Google Analytics, a popular web analytics service which uses cookies to help us to count the number of people that visit and to analyse how they use it (e.g. we can determine which pages on our site are the most popular ones).

The information generated by the cookies about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google undertakes not to associate your IP address with any other data held by Google.

Information on deleting or controlling cookies is available at

Independent information about cookies, what they are, why they are used and how to remove them can be found here.