TODAY (July 3rd) sees the launch of a nationwide campaign to press the government for a date when salons and spas can re-open... I'm sure you are as desperate as I am for a facial or a relaxing body massage, not to mention manicure, pedicure and all those other services that are so vital in helping us look good and feel good. We should not underestimate the morale-boosting effects of hair and beauty treatments.
This high-profile campaign is spearheaded by Professional Beauty magazine and we have added our support on Facebook... you too can get involved by posting on your own social media platforms using the hashtag #salonsaresafe and tagging your local MP. You can also write or email your MP directly.
If you are a salon owner or therapist we suggest you post images and updates on the steps taken to prepare your salon or treatment room. While hygiene has always been top priority in the beauty industry, working in close personal space will now require even more attention to detail to reassure clients and provide the best possible experience.
Here at B-Line we are seeing positive signs as salons get in touch seeking advice and support. Many are focusing on pedicare as one of the safest treatments to start with in terms of 1m+ social distancing. Summer, of course, is an ideal time to give those tootsies some extra attention... we have seen a huge rise in demand for our plant-based footcare products as beauty bloggers have been highlighting the benefits of a B-Line home pedicure during lockdown.
Please join us in this campaign to call on the government to provide clarity for the beauty industry. In the meantime we continue to provide those little 'treats' that everyone so desperately craves.
Keep smiling and stay safe!